![]() ![]() “The combination increases Activision’s scope and scale, but more importantly gives the company another top-quality IP (intellectual property) creator,” the Cowan analysts wrote. The failure of Dublin-based King to replicate the success of Candy Crush with follow-up titles such as “Farm Heroes” and “Pet Rescue” has led some investors to think it may be a one-hit wonder.īut Activision, whose shares were down 0.5 percent at $34.43 in early trading, is betting that its experience in sustaining long-running blockbuster franchises like “Call of Duty” and “World of Warcraft” can help it develop new hit series.Ĭowen & Co analysts described the deal as “an absolute steal”, but others expressed skepticism. The deal is one of the biggest in the industry in recent years, more than twice the size of Microsoft Inc’s $2.5 billion purchase of “Minecraft” maker Mojang last year, and the biggest-ever acquisition of a mobile gaming company. ![]() ![]() DUBLIN, Nov 3 (Reuters) - Video game maker Activision Blizzard will buy “Candy Crush Saga” creator King Digital Entertainment for $5.9 billion, as the heavyweight of console and PC-gaming makes a major push into the faster-growing mobile market. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |